Marketing Associate


Marketing Associate

KOKH FOX 25 & KOCB CW 34, in Oklahoma City is looking for a Marketing Associate who will serve as a dedicated marketing, data, and content powerhouse across the station’s sales and solutions teams. From time to time, the Marketing Associate may manage assigned accounts in the role of a junior Marketing Consultant. The ideal candidate will be a well-organized multitasker with a passion for assisting others in the workgroup and contributing to the team’s success.

Responsibilities include:

§  Work efficiently with the team of Marketing Consultants (MC) and management to support new and existing business in achievement of substantial client and station growth

§  Provide world-class administrative support to the MCs and management and customer service to existing and new clients

§  Collaborate with MCs to fulfill advertising clients’ RFP requests and manage ad scheduling process

§  Drive research efforts to support MCs in selling integrated solutions to new and existing clients

§  Develop client-specific advertising solutions and associated sales collateral based on client’s needs and market opportunity

§  Process customer account orders and billing information with diligent attention to detail

§  Manage preempts and develop make good plans to accurately represent client’s delivery requirements

§  Project manage creative process and campaign execution for TV and digital solutions, including asset collection, production and trafficking

§  Manage databases to proactively run reports related to critical sales outcomes and present findings to sales and management teams as applicable

§  Provide database maintenance to ensure clean CRM and ability to pull data quickly, including determination of areas where the team can increase efficiency in marketing programs and sales strategy

§  Serve as a trusted adviser by conducting high quality business and industry analyses and reporting out to internal teams and external clients

§  Drive business goals by notifying sales team of upsell and account expansion opportunities

Key Attributes and Qualifications:

·         Passion and enthusiasm for playing a supporting role and contributing to team’s success

·         The ability to communicate effectively with peers, supervisors, and colleagues

·         Effectively negotiate and influence with or without authority

·         High emotional intelligence, empathy, competitiveness, and high level of urgency in delivering elite experiences for our internal team and external clients

·         Strong evidence of listening skills, verbal communication, and professional writing style

·         Engaged as a continuous learner with evidence of striving to be a high performer in role

·         The ability to work with teammates to receive, digest, and determine necessary outcomes for an assignment and meet strict deadlines while maintaining accuracy

·         Technologically savvy with ability to use multiple internet and software platforms to perform duties

·         Understanding of digital reporting and analytic metrics

·         Marketing or advertising experience is a plus

·         Be able to utilize OSI Traffic System, Matrix, Outlook and Multi-Line Phone System

·         Strong familiarity with Microsoft Excel, Project PowerPoint, Word, and Outlook

Sinclair Broadcast Group, Inc, is proud to be an Equal Opportunity Employer and a Drug Free Workplace!


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