2022 OAB Convention
March 24 & 25
River Spirit Casino Resort
Tulsa, Oklahoma
Mark your planner for the 2022 OAB Convention at the beautiful and exciting River Spirit Casino Resort in Tulsa, Thursday, March 24 and Friday, March 25.
We've put together a great line-up of sessions and entertainment, and look forward to seeing old friends and new faces.
This will be a hybrid event. Attendees can choose between in-person or virtual registrations.
Thank You to Our Sponsors!
Reserve Your Room at River Spirit
Our group rate at River Spirit Casino Resort expired on March 2, but you can still book rooms at the regular rate.
2022 Schedule and Session Information
Thursday, March 24
8:00am
Registration Opens
9:30–11:00
OAB/OBEA Student Day Career Fair
11:00–1:15
Student Appreciation Luncheon & Awards Ceremony
1:30–3:00
Radio / TV
“Sales Lessons Learned…Sales Job or Sales Career Post Covid”
Derron Steenbergen, Swagger Institute
Derron Steenbergen, President of The Swagger Institute and an industry icon for selling and positioning, says “Shew, what a mess we have lived through! While we still have some challenges, the days ahead look much brighter. We have survived the storm, but before we look ahead it is important to take a look back at the lessons we learned. The past 18 months have revealed new opportunities and ways to grow revenue. However, it has also reminded us of a few things that we had forgotten. This session will step on your toes and challenge the way you do business, but it will also prepare you for what’s ahead. Salespeople, don’t miss this session!”
Recommended for all Radio and Television Sellers and Managers.
1:30–3:00
Radio / TV
“9 Ways to Power Up Your Writing in 90 Minutes”
Al Tompkins, The Poynter Institute
OAB favorite Al Tompkins, The Poynter Institute, is back to talk about writing, writing, writing! Whether you are a reporter, photojournalist, Producer, or MMJ, you will use these tools on your next shift. You will learn to ✓Sharpen your focus and turn boring announcements and newsers into compelling memorable stories, ✓Discover how to find memorable characters, ✓Learn to narrow your focus to shoot less useless video and reduce editing time, ✓See why words and pictures should not “match” despite what you learned in school, ✓Discover the power of sentence structure and story order, ✓Learn how natural sound can enable you to write shorter stories with fewer words, and ✓Learn the secret of the “story ladder.”
Recommended for all News Personnel.
3:00–4:30
Radio / TV
Legal & Regulatory Q&A
Wilkinson Barker Knauer, LLP
David Oxenford, the OAB’s Washington counsel, will present Thursday and Friday sessions at the OAB convention. In both sessions, David will update the membership on issues such as: 1) The current state of Cannabis advertising, 2) A refresher on all Political advertising issues as we head into the 2022 elections, 3) Rules and regulations that are front and center.
For all Managers and Business Personnel.
6:30–9:30
Welcome Reception, Dinner, and Texas Hold ‘Em Tournament
Have a date with Lady Luck at our Welcome Dinner Poker Tournament! We'll supply the chips; you bring the poker face.
Friday, March 25
7:00–9:30
Registration & Continental Breakfast
8:30–10:00
Radio / TV
“9 Ways to Power Up Your Writing in 90 Minutes”
Al Tompkins, The Poynter Institute
OAB favorite Al Tompkins, The Poynter Institute, is back to talk about writing, writing, writing! Whether you are a reporter, photojournalist, Producer, or MMJ, you will use these tools on your next shift. You will learn to ✓Sharpen your focus and turn boring announcements and newsers into compelling memorable stories, ✓Discover how to find memorable characters, ✓Learn to narrow your focus to shoot less useless video and reduce editing time, ✓See why words and pictures should not “match” despite what you learned in school, ✓Discover the power of sentence structure and story order, ✓Learn how natural sound can enable you to write shorter stories with fewer words, and ✓Learn the secret of the “story ladder.”
Recommended for all News Personnel.
9:00–10:30
Radio / TV
“How to Turn a Contact into a Connection into a Customer”
David Rich, Rich Ideas
Have you wondered why you “click” with some people yet “clash” with others? The answer is not just coincidence. With the right skills and attitude, we have the power to connect with just about anyone, any time. Success, is directly related to the quality of our relationships. People do business with people they believe, like, and trust. Yet building true connections is harder than ever. While technology has made it easier to communicate, it has made it harder to connect. In this highly inspirational and informative session, David Rich, Rich Ideas, will equip us with the how’s and the why’s to creating and sustaining quality relationships. You will learn: ✓How connecting with others is harder (and scarcer) than ever, ✓The single most persuasive thing you can do, ✓The 3 things that make someone “want to do business with you”, ✓How to create an instant positive first impression, ✓How to reframe what it is you really are selling. David is a nationally known professional speaker of 35 years and has been called “The most personable speaker in America!” He is a best-selling author of 5 books including How to Stay Motivated on a Daily Basis.
Recommended for all Broadcasters who want to sell some advertising to their clients!
10:30–11:45
Radio
"Adapt and Evolve: The Future of Radio's Success"
Paul Jacobs, Jacobs Media
Paul Jacobs, Jacobs Media, will outline the challenging media landscape all media and why radio stations will need to ADAPT and EVOLVE to the rapidly changing market conditions. Paul will take a broad look at the impact on the radio business from shifting demographics to new gadgets and competition, then talk about ways to take advantage of the opportunities by re-defiling the business we are in. He will get us ready to explore new concepts and growth opportunities.
Recommended for all Radio Owners, GMs, and Sales Managers.
12:00–1:20
“Why Trust Really Matters Now”
Keynote Address by David Horsager, Author, The Trust Edge
Keynote address by David Horsager, author of The Trust Edge™: How Top Leaders and Organizations Drive Business Results through Trust. Trust is a fundamental, bottom-line issue. Without it, leaders lose teams, salespeople lose sales, and organizations lose reputation, retention of good people, relationships, and revenue. But with trust, individuals and organizations enjoy greater creativity, productivity, freedom, and results. Through David’s industry leading research, The Trust Outlook™ and firsthand experience working with the world’s highest performing organizations, David reveals how top leaders and organizations drive business results to become the most trusted in their industry.
1:30–3:00
Radio / TV
"Three Fun and Easy Ways to Write Ad Copy Faster and Better"
Blaine & Honey Parker, CoupleCo, presented by Local Broadcast Sales
Honey and Blaine Parker have written for all kinds of accounts, from multi-billion-dollar businesses to mom & pop shops. They’ll be sharing three simple secrets for making resonant copy happen more quickly and painlessly than ever before. And get ready to write three rough scripts right in the room. Honey and Blaine have won several Radio Mercury Awards, created numerous national campaigns you know and love, and most importantly, made their clients famous and lots of money. Blaine Parker is a talented copywriter who specializes in getting to the core of what a business owner needs to market for success. Honey Parker brings her Madison Avenue success in marketing and coordinates the copywriting with the perfect production (simple or complex). Learn from the Industry’s Best on how to make your clients money with tremendous commercials.
Recommended for all broadcasters who want to create successful commercials.
1:30–2:30
Radio / TV
“Video Streaming Sports Updates”
Bill Countryman, Keystone Broadcasting
Video Streaming is now a necessity and enhances your radio experience. Learn how State of the Art production of local sports and community events will produce significant revenue and enhance your image. Bill Countryman, Keystone Broadcasting in Ardmore will show you the software and equipment that make video streaming the “WOW” factor you are looking for. Bill will share techniques, best practices, and the affordable equipment you will need to make this a Win-Win opportunity. Don’t miss out on how to retain your market dominance and provide great revenue potential.
For all Broadcasters who want to innovate their content.
2:30–3:30
Radio / TV
“Sports Reporting and Play-by-Play Techniques”
Chris Lincoln, OAB Hall of Fame Inductee
Hall of Fame Inductee Chris Lincoln and other legends will offer their perspective on successful Sports Reporting and Play-By-Play. Here is your opportunity to quiz the experts and gain insight into producing excellence in a highly sought-after category.
For all Sports Reporters.
3:00–4:00
Radio / TV
Regulatory & Legal Review
David Oxenford, Wilkinson Barker Knauer, LLP
David Oxenford will give our annual “Check-Up” on the challenges and opportunities we face in the ever-changing legal world. Topics to be addressed will include: the current state of the FCC, risks and choices broadcasters have, Cannibas laws, and trends at the FCC. This session is a must to make sure you are on-track in our regulated industry.
Recommended for all Managers.
4:00–4:30
Annual Membership Meeting
6:15–9:30
Hall of Fame and Achievement Awards Reception & Banquet
Honor the outstanding work of 2021. Induction of Lee Anderson and Chris Lincoln into the OAB Hall of Fame.
We will honor the OUTSTANDING work done by our radio and television members in 2022. Also, join us as we induct Lee Anderson and Chris Lincoln into the OAB Hall Of Fame.
Since 1965, Lee Anderson has been the driving force for Radio in McAlester. As the award-winning morning host of KNED-AM and then KMCO-FM from 1964 to 2019, Lee was also the Program Director and Chief Engineer of his dominant stations from 1967 to 2001. Lee continues as the General Manger of the four-station cluster which serves Southeastern Oklahoma. Lee Anderson personifies everything a broadcaster should be—a Communicator, an Entrepreneur, and a Public Servant.
As Tulsa’s dominate Sports Director from 1974-1981 at KTUL TV (Channel 8), Chris Lincoln defined the position while also hosting The Barry Switzer Coaches show. He did play-by-play for ABC and ESPN while still driving the local sports success of KTUL. 1981 Chris became the co-founder of Winner Communications, where he took his programming chops to the pinnacle of Horse Racing events as the “Voice of The Thoroughbreds.” Chris returned to his roots as the Sports Director of KTUL from 2007 through 2012. For over 45 years, Chris Lincoln has excelled in televised sports while continuing to call Oklahoma his home base.