In our continuing effort to keep you competitive and successful in spite of the COVID-19 challenges, we have arranged for a very informative one-hour webinar this Thursday, May 14, at 2:00 pm.

There is no charge for OAB members, and no need to register. Just join the meeting via Zoom on Thursday. The information for logging in is below:

Thursday, May 14, 2:00pm

Your Changing Audience and Consumer:
New Data to Guide Editorial and Sales Efforts

We all know one of the most valuable questions any business can answer is “How is my customer changing?” COVID-19 is undoubtedly changing local media audiences and dramatically altering consumer behaviors.

As part of a partnership with internationally recognized media research and consulting firm SmithGeiger, we’re debuting brand new COVID-19 research insights on consumer behavior. Join us and SmithGeiger’s Andrew Finlayson to learn what people are doing right now, the platforms they are using, the worries they share, and the plans for consumer spending going forward. This data should help with editorial decisions in addition to crafting sales and marketing messages that resonate with audiences in this new era.

Your Presenter:

Andrew Finlayson is the Executive Vice President of Digital and Social Media Strategies at SmithGeiger where he works with leading companies regarding digital strategies with a focus on digital, social media, streaming video/OTT, mobile, and monetization. He joined SmithGeiger after being a John S. Knight Fellow at Stanford University. Before the fellowship he was the Director of Online Content and Business Development for the Fox Television Stations group. He has been a news director in markets including Nashville, San Francisco and Chicago and started his career in radio working for CBS. He regularly speaks at industry conferences and is the author of a book, “Questions That Work,” which has been translated into five languages.

About SmithGeiger:

SmithGeiger is a global research and strategy firm based in Westlake Village California. The company, founded in 2001, counts many of the leading media companies and a growing number of Fortune 500 companies among its distinguished list of clients. For more information: SmithGeiger.com.

To join the Zoom meeting:

https://us02web.zoom.us/j/8184309562
Meeting ID: 818 430 9562

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